Yayınlar & Eserler

SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler

The Effect of Sponsorship Announcements on Stock Returns of Sponsees

INTERNATIONAL JOURNAL OF SPORT FINANCE, cilt.14, ss.173-190, 2019 (SSCI İndekslerine Giren Dergi) identifier identifier

Marketing models A review of the literature

INTERNATIONAL JOURNAL OF MARKET RESEARCH, cilt.59, ss.355-381, 2017 (SSCI İndekslerine Giren Dergi) identifier identifier

Understanding Marketing Information Systems from the Perspective of SMEs: Reviewing the Literature

INFORMATION SYSTEMS FOR SMALL AND MEDIUM-SIZED ENTERPRISES: STATE OF ART OF IS RESEARCH IN SMES, ss.229-244, 2014 (SSCI İndekslerine Giren Dergi) identifier

The effects of key financial ratios on systematic risk

IKTISAT ISLETME VE FINANS, cilt.24, ss.60-76, 2009 (SSCI İndekslerine Giren Dergi) identifier

Identification of adopter categories for online banking in Turkey

SERVICE INDUSTRIES JOURNAL, cilt.29, ss.1037-1051, 2009 (SSCI İndekslerine Giren Dergi) identifier identifier

Diğer Dergilerde Yayınlanan Makaleler

CONSUMER INNOVATIVENESS: A LITERATURE REVIEW

MARKETING AND MANAGEMENT OF INNOVATIONS, ss.106-119, 2020 (ESCI İndekslerine Giren Dergi) identifier

Does domain specific consumer innovativeness vary with consumers’xx individual cultural orientation?

Global Business and Economics Review, cilt.20, 2018 (Diğer Kurumların Hakemli Dergileri)

The effect of sponsorship announcements on stock returns: does industry concentration matter?

PEOPLE: International Journal of Social Sciences, cilt.3, ss.239-251, 2017 (Diğer Kurumların Hakemli Dergileri)

Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison

Journal of Marketing and Consumer Behaviour in Emerging Markets, cilt.2, ss.4-24, 2017 (Diğer Kurumların Hakemli Dergileri)

Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions

Journal of Global Marketing, cilt.27, ss.85-93, 2014 (Diğer Kurumların Hakemli Dergileri) identifier

The Influence of Brand Associations on Brand Loyalty in Accordance with Product Involvement

Sport Management International Journal Choregia, cilt.9, ss.17-33, 2013 (Diğer Kurumların Hakemli Dergileri)

Tourism and Economic Development in Mediterranean Sea Basin Countries A Panel Data Analysis

VADYBA / Journal of Management, cilt.19, ss.87-92, 2011 (Diğer Kurumların Hakemli Dergileri)

Moderator Roles Of Interpersonal Effects On The Influence Of Consumer Ethnocentrism On Intention To Buy Foreign Products A Cross Cultural Testing

İzzet Baysal Üniversitesi İİBF Ekonomik ve Sosyal Araştırmalar Dergisi, cilt.7, 2011 (Diğer Kurumların Hakemli Dergileri)

Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

The Impact of of Brand Value on Stock Price

The 2nd IBEA International Conference on Business, Economics and Accounting, Hong Kong, 26 - 28 Mart 2014

BRAND AND HUMAN PERSONALITY CONGRUENCE: DOES CULTURE MATTER?

4th Annual EuroMed Conference of the EuroMed-Academy-of-Business, Elounda, Yunanistan, 20 - 21 Ekim 2011, ss.2238-2240 identifier

Kitap & Kitap Bölümleri