Does domain specific consumer innovativeness vary with consumers’xx individual cultural orientation?

Kavak B., Turhan A., ERYİĞİT C.

Global Business and Economics Review, vol.20, no.5, 2018 (Scopus)

  • Publication Type: Article / Article
  • Volume: 20 Issue: 5
  • Publication Date: 2018
  • Journal Name: Global Business and Economics Review
  • Journal Indexes: Scopus
  • Hacettepe University Affiliated: Yes