THE EFFECTS OF PERCEIVED BRAND GLOBALNESS AND LOCAL ICONNESS ON BRAND PRESTIGE AND PERCEIVED QUALITY: THE ROLE OF CONSUMERS’ CULTURAL IDENTITY


ERYİĞİT C., KAZANCI SUNAOĞLU Ş.

Management and Marketing, 2017 (Scopus)

  • Yayın Türü: Makale / Tam Makale
  • Basım Tarihi: 2017
  • Dergi Adı: Management and Marketing
  • Derginin Tarandığı İndeksler: Scopus
  • Hacettepe Üniversitesi Adresli: Evet