THE EFFECTS OF PERCEIVED BRAND GLOBALNESS AND LOCAL ICONNESS ON BRAND PRESTIGE AND PERCEIVED QUALITY: THE ROLE OF CONSUMERS’ CULTURAL IDENTITY
Management and Marketing, 2017 (Scopus)
- Yayın Türü: Makale / Tam Makale
- Basım Tarihi: 2017
- Dergi Adı: Management and Marketing
- Derginin Tarandığı İndeksler: Scopus
- Hacettepe Üniversitesi Adresli: Evet