THE EFFECTS OF PERCEIVED BRAND GLOBALNESS AND LOCAL ICONNESS ON BRAND PRESTIGE AND PERCEIVED QUALITY: THE ROLE OF CONSUMERS’ CULTURAL IDENTITY


ERYİĞİT C. , KAZANCI SUNAOĞLU Ş.

Management and Marketing, 2017 (Diğer Kurumların Hakemli Dergileri)

  • Basım Tarihi: 2017
  • Dergi Adı: Management and Marketing