THE EFFECTS OF PERCEIVED BRAND GLOBALNESS AND LOCAL ICONNESS ON BRAND PRESTIGE AND PERCEIVED QUALITY: THE ROLE OF CONSUMERS’ CULTURAL IDENTITY


ERYİĞİT C. , KAZANCI SUNAOĞLU Ş.

Management and Marketing, 2017 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Publication Date: 2017
  • Title of Journal : Management and Marketing