THE EFFECTS OF PERCEIVED BRAND GLOBALNESS AND LOCAL ICONNESS ON BRAND PRESTIGE AND PERCEIVED QUALITY: THE ROLE OF CONSUMERS’ CULTURAL IDENTITY

ERYİĞİT C., KAZANCI SUNAOĞLU Ş.

Management and Marketing, 2017 (Scopus)

• Publication Type: Article / Article
• Publication Date: 2017
• Journal Name: Management and Marketing
• Journal Indexes: Scopus
• Hacettepe University Affiliated: Yes