Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions

ERYİĞİT C., ERYIGIT M.

Journal of Global Marketing, vol.27, no.2, pp.85-93, 2014 (Scopus)

• Publication Type: Article / Article
• Volume: 27 Issue: 2
• Publication Date: 2014
• Doi Number: 10.1080/08911762.2013.864371
• Journal Name: Journal of Global Marketing
• Journal Indexes: Scopus
• Page Numbers: pp.85-93
• Hacettepe University Affiliated: Yes