Understanding Marketing Information Systems from the Perspective of SMEs: Reviewing the Literature

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Eryigit C.

INFORMATION SYSTEMS FOR SMALL AND MEDIUM-SIZED ENTERPRISES: STATE OF ART OF IS RESEARCH IN SMES, pp.229-244, 2014 (SSCI)

• Publication Type: Article / Article
• Volume:
• Publication Date: 2014
• Doi Number: 10.1007/978-3-642-38244-4_12
• Journal Name: INFORMATION SYSTEMS FOR SMALL AND MEDIUM-SIZED ENTERPRISES: STATE OF ART OF IS RESEARCH IN SMES
• Journal Indexes: Social Sciences Citation Index (SSCI)
• Page Numbers: pp.229-244
• Hacettepe University Affiliated: Yes