Publications & Works

Articles Published in Journals That Entered SCI, SSCI and AHCI Indexes

The Effect of Sponsorship Announcements on Stock Returns of Sponsees

INTERNATIONAL JOURNAL OF SPORT FINANCE, vol.14, no.3, pp.173-190, 2019 (Journal Indexed in SSCI) identifier identifier

Marketing models A review of the literature

INTERNATIONAL JOURNAL OF MARKET RESEARCH, vol.59, no.3, pp.355-381, 2017 (Journal Indexed in SSCI) identifier identifier

Understanding Marketing Information Systems from the Perspective of SMEs: Reviewing the Literature

INFORMATION SYSTEMS FOR SMALL AND MEDIUM-SIZED ENTERPRISES: STATE OF ART OF IS RESEARCH IN SMES, pp.229-244, 2014 (Journal Indexed in SSCI) identifier

The effects of key financial ratios on systematic risk

IKTISAT ISLETME VE FINANS, vol.24, no.281, pp.60-76, 2009 (Journal Indexed in SSCI) identifier

Identification of adopter categories for online banking in Turkey

SERVICE INDUSTRIES JOURNAL, vol.29, no.8, pp.1037-1051, 2009 (Journal Indexed in SSCI) identifier identifier

Articles Published in Other Journals

CONSUMER INNOVATIVENESS: A LITERATURE REVIEW

MARKETING AND MANAGEMENT OF INNOVATIONS, no.3, pp.106-119, 2020 (Journal Indexed in ESCI) identifier

Does domain specific consumer innovativeness vary with consumers’xx individual cultural orientation?

Global Business and Economics Review, vol.20, no.5, 2018 (Refereed Journals of Other Institutions)

The effect of sponsorship announcements on stock returns: does industry concentration matter?

PEOPLE: International Journal of Social Sciences, vol.3, pp.239-251, 2017 (Refereed Journals of Other Institutions)

Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison

Journal of Marketing and Consumer Behaviour in Emerging Markets, vol.2, pp.4-24, 2017 (Refereed Journals of Other Institutions)

Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions

Journal of Global Marketing, vol.27, no.2, pp.85-93, 2014 (Refereed Journals of Other Institutions) identifier

The Influence of Brand Associations on Brand Loyalty in Accordance with Product Involvement

Sport Management International Journal Choregia, vol.9, pp.17-33, 2013 (Refereed Journals of Other Institutions)

Tourism and Economic Development in Mediterranean Sea Basin Countries A Panel Data Analysis

VADYBA / Journal of Management, vol.19, pp.87-92, 2011 (Refereed Journals of Other Institutions)

Moderator Roles Of Interpersonal Effects On The Influence Of Consumer Ethnocentrism On Intention To Buy Foreign Products A Cross Cultural Testing

İzzet Baysal Üniversitesi İİBF Ekonomik ve Sosyal Araştırmalar Dergisi, vol.7, 2011 (Other Refereed National Journals)

Refereed Congress / Symposium Publications in Proceedings

The Impact of of Brand Value on Stock Price

The 2nd IBEA International Conference on Business, Economics and Accounting, Hong Kong, 26 - 28 March 2014

BRAND AND HUMAN PERSONALITY CONGRUENCE: DOES CULTURE MATTER?

4th Annual EuroMed Conference of the EuroMed-Academy-of-Business, Elounda, Greece, 20 - 21 October 2011, pp.2238-2240 identifier

Books & Book Chapters