Blockchain technology (Btech) is one of the new technologies in healthcare management domain. Challenges and opportunities are closely related to the usability of the technology. The study aims to evaluate penetration of the technology in healthcare management domain. Web of Science database was utilized to obtain publications. The publications were subjected to various analyses in the R environment. The parameters were handled within the framework of the values provided with biblioshiny package. The ggplot2 package was used for data exploration and visualization. According to the findings, Btech has been discussed in the context of the management of electronic health records. Prominent key concepts and thematic map revealed that the technology could be a potential tool in the management of health records. While privacy, security, complexity, and sustainability stand out as the main challenges; active patients, management of health records, quality and reliability of clinical trials, and its use in monitoring and procurement processes in the pharmaceutical industry stand out as opportunities. In general, Btech is a brand new paradigm in the management of health data, and in this respect, it can make important contributions to healthcare management from the perspectives of patients, providers, and payers.