Detection and tracking of TV commercials

CAN T., DUYGULU ŞAHİN P.

IEEE 15th Signal Processing and Communications Applications Conference, Eskişehir, Türkiye, 11 - 13 Haziran 2007, ss.507-510, (Tam Metin Bildiri) identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Basıldığı Şehir: Eskişehir
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.507-510
  • Hacettepe Üniversitesi Adresli: Hayır

Özet

Advertising is a powerful tool for promoting the products. Tracking of the commercials is important for planning marketing but performing this process manually is time consuming and error prone. In this study, we propose a method to detect and track commercials in news broadcasts. We classify the commercials with recall and precision values over 90% with a logo detection method. Then, we track the commercials by detecting repeating commercial sequences. Finally, valuable statistics are produced for monitoring the advertisement activities.