Culture gains new meanings and functions along with the change of life. Because of this, culture should be studied with comparative approaches. The relationship between tourism and literature is a main issue of comparative and cultural studies focusing the cross fields and becoming clear as a muilti-disciplinary social science. The aim of this paper is to search this relationship including many subjects. In this paper, "the connections of the rise of tourism and literature, the importance of tourism as a dynamic that improves literature, touristic image design utilizing literary memory or heritage, the function of the media for this connection ect." are debated with different approaches. Literary works is one of the main dynamics that improves cultural tourism. A city or a country can become the center of the cultural tourism through the literary Works. With the works of writers or the poets the cities or the countries can easily be the trademarks of the world's cultural tourism. These works helps the constructing process of the images and identities. Thus, the cultural and the economic aspects of literary works in Turkey can be emphasized effectively through these interpretations.