Exploring high school students' educational use of youtube

Bardakci S.

International Review of Research in Open and Distance Learning, cilt.20, sa.2, ss.260-278, 2019 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 20 Sayı: 2
  • Basım Tarihi: 2019
  • Dergi Adı: International Review of Research in Open and Distance Learning
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.260-278
  • Anahtar Kelimeler: High school students, Structural equation model, Unified theory of acceptance and use of technology (UTAUT), YouTube
  • Hacettepe Üniversitesi Adresli: Hayır

Özet

YouTube is one of the most prevalent social media sites across the globe. However, there is a lack of research on factors influencing educational use of YouTube. This study examines high school students' educational use of YouTube with unified theory of acceptance and use of technology (UTAUT). Using structural equation modeling, the proposed model is tested. Results demonstrate that performance expectancy and social influence are the significant predictors of behavioral intention to use YouTube. Furthermore, behavioral intention is the significant predictor of actual usage. The results suggest that students intend to use YouTube for improving their academic performance. Social influence also contributes to their intention. Based on previous literature, the results are discussed.