Exploring high school students' educational use of youtube


Bardakci S.

International Review of Research in Open and Distance Learning, vol.20, no.2, pp.260-278, 2019 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 20 Issue: 2
  • Publication Date: 2019
  • Journal Name: International Review of Research in Open and Distance Learning
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.260-278
  • Keywords: High school students, Structural equation model, Unified theory of acceptance and use of technology (UTAUT), YouTube
  • Hacettepe University Affiliated: No

Abstract

YouTube is one of the most prevalent social media sites across the globe. However, there is a lack of research on factors influencing educational use of YouTube. This study examines high school students' educational use of YouTube with unified theory of acceptance and use of technology (UTAUT). Using structural equation modeling, the proposed model is tested. Results demonstrate that performance expectancy and social influence are the significant predictors of behavioral intention to use YouTube. Furthermore, behavioral intention is the significant predictor of actual usage. The results suggest that students intend to use YouTube for improving their academic performance. Social influence also contributes to their intention. Based on previous literature, the results are discussed.