How to run the show? The differential effects of negative campaigning

Toros E.

TURKISH STUDIES, vol.18, no.2, pp.297-312, 2017 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 18 Issue: 2
  • Publication Date: 2017
  • Doi Number: 10.1080/14683849.2016.1259575
  • Journal Name: TURKISH STUDIES
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.297-312
  • Keywords: Turkey, political trust, experiment, negative campaigning, ELECTIONS, DEMOBILIZE, CANDIDATE, COVERAGE, POLITICS, TURNOUT, IMPACT, ADS
  • Hacettepe University Affiliated: No


Although the academic literature on negative campaigning is growing, more research is needed to contribute to the theoretical and empirical knowledge on the phenomenon. Accordingly, this article examines the impact of negative political messages on political trust in Turkey. The findings indicate that although exposure to negativity alters the trust level of the citizens, this impact is not uniform and dependent on party identifications.