Societies Becoming the Same: Visual Representation of the Individual via the Faceapp: Application

Sansar H.

12th International Symposium on Intelligent Manufacturing and Service Systems, IMSS 2023, İstanbul, Turkey, 26 - 28 May 2023, pp.10-14 identifier

  • Publication Type: Conference Paper / Full Text
  • Doi Number: 10.1007/978-981-99-6062-0_2
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.10-14
  • Keywords: face editor, FaceApp, Homogeneous Society, machine learning
  • Hacettepe University Affiliated: Yes


Standardized perceptions of beauty have always existed through bodies, which are expressions of our characters and identities. As societies have changed, these perceptions have changed shape along with societies. But in a globalizing world with social media, beauty standards also tend to go global. In this direction, the sense of beauty and the way of life of Western societies have been positioned as the goal sought to be reached in the whole world. Therefore, having slanted eyes or black skin has been declared ugly, beyond racism, because it does not fit the ideal perception of beauty. In this study, this ideal beauty, which is about the whole body and self, is evaluated through the face editor applications applied to the portraits in which identities and characters are revealed. In this context, FaceApp: Face Editor application, one of the most popular face-changing and editing applications, is taken as an example. Such applications based on machine learning and artificial intelligence take advantage of the user’s location, which is also data for them. The issue of protecting personal data, which is one of the biggest problems, and the possibility of it, as well as the fact that it is becoming increasingly difficult to distinguish between real and fake in a world centered on commodification, will be discussed. This study, in which the descriptive analysis method is used by examining the data, aims to draw attention to the current problems of the society that has become identical in the effort of differentiation and the causes of these problems.