MEDIATING EFFECT OF FIRMS' SOCIAL RESPONSIBILITY ON THE RELATIONSHIPS BETWEEN INDIVIDUAL'S ALTRUSTIC PERSONALITY, ETHICAL SENSITIVITY AND SUSTAINABLE BEHAVIOR


Akyol A., Ergeneli A., Tas A., Gultekin S.

7th International Days of Statistics and Economics, Prague, Czech Republic, 19 - 21 September 2013, pp.1-10 identifier

  • Publication Type: Conference Paper / Full Text
  • City: Prague
  • Country: Czech Republic
  • Page Numbers: pp.1-10
  • Hacettepe University Affiliated: Yes

Abstract

The aim of this study is to investigate the relationships between altruistic personality characteristics and ethical sensitivity of the individuals with their attitudes toward firms' social responsible behaviors and their own sustainable behavior toward environment. The study conducted on 116 business administration first year students by asking them to fill out a questionnaire. The study reveals two results. First, participants' altruistic personality and ethical sensitivity are related to their attitude toward firms' social responsibilities. In other words, linear regression analysis found that more altruistic and ethically sensitive individuals prefer the firms that have social responsibility projects when they make buying decisions. Secondly, according to the multiple regression analysis result, participants' attitudes toward socially responsible firms mediate the relationship between their ethical sensitivity and sustainable behavior toward environment.