A neuro-fuzzy based approach to affective design

AKAY D., KURT M.

INTERNATIONAL JOURNAL OF ADVANCED MANUFACTURING TECHNOLOGY, cilt.40, sa.5-6, ss.425-437, 2009 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 40 Sayı: 5-6
  • Basım Tarihi: 2009
  • Doi Numarası: 10.1007/s00170-007-1367-3
  • Dergi Adı: INTERNATIONAL JOURNAL OF ADVANCED MANUFACTURING TECHNOLOGY
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.425-437
  • Anahtar Kelimeler: Affective design, Grey relational analysis, Multi criteria group decision making, Neuro fuzzy classification, Semantic differential scale, PRODUCT FORM, USABILITY, NETWORK, NEEDS
  • Hacettepe Üniversitesi Adresli: Hayır

Özet

Satisfying customers' affective needs is nowadays seen as a key point to designing a successful product. To ensure this, the relations between physical form elements and affective responses regarding the product should be quantified. In this article, a novel systematic approach is proposed to overcome this problem by representing the relation structure with "IF THEN" type fuzzy rules. A neuro-fuzzy method, named as NEuro-Fuzzy CLASSification (NEFCLASS), is used to extract a rule base with the aid of semantic differential scale (SDS), multi-criteria group decision making (MCGDM) and grey relational analysis (GRA). To prove the applicability of the proposed approach, a case study has been conducted on mobile phone design. Results show that the suggested approach is useful to assist designers to create products satisfying affective needs of customers.