A conceptual model for public relations in museums

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GÜREL E., KAVAK B.

EUROPEAN JOURNAL OF MARKETING, vol.44, pp.42-65, 2010 (SSCI, Scopus)

• Publication Type: Article / Editorial Material
• Volume: 44
• Publication Date: 2010
• Doi Number: 10.1108/03090561011008600
• Journal Name: EUROPEAN JOURNAL OF MARKETING
• Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
• Page Numbers: pp.42-65
• Open Archive Collection: AVESIS Open Access Collection
• Hacettepe University Affiliated: Yes

Abstract

Purpose - This paper aims to present a conceptual model for public relations specific to museums