A conceptual model for public relations in museums


GÜREL E., KAVAK B.

EUROPEAN JOURNAL OF MARKETING, cilt.44, ss.42-65, 2010 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 44
  • Basım Tarihi: 2010
  • Doi Numarası: 10.1108/03090561011008600
  • Dergi Adı: EUROPEAN JOURNAL OF MARKETING
  • Sayfa Sayıları: ss.42-65

Özet

Purpose - This paper aims to present a conceptual model for public relations specific to museums