The clarification of apple juice by ultrafiltration has been commercially used for many years. A common phenomenon in membrane processes is the decline of permeate flux (J) with time (t), called "membrane fouling." The phenomenon of membrane fouling is very complex and difficult to describe theoretically, and model studies are limited. A number of semiempirical and empirical models have been proposed to explain flux behavior during membrane filtration processes. Using these models, typical t versus J curve observed in membrane filtration applications was examined in two or three periods. However, the boundaries between each period could not be accurately determined and were specific to the system under investigation. Thus, these semiempirical and empirical models are valid only for the system investigated. In this article, the applicability of an exponential model to ultrafiltration of apple juice was studied. The results showed that the exponential model can be successfully applied to analyze the raw filtrate volume V versus t data of ultrafiltration of apple juice, and initial flux J(0), membrane resistance R-m and exponential fouling coefficient k values can easily be determined from the raw data.