With the intention to control a true swapping between the efficiency and the privacy protection this paper introduces a scrambled randomized response (SRR) model to be alternative of Saha's scrambling mechanism. The basic initiative is to provide an assortment of the additive, the subtractive and the multiplicative models. The simulation and the empirical studies are provided for various sample sizes to compare the efficiency of the proposed model. The results obtained from simulation showed that the proposed model performs better than Pollock and Bek's additive model. Also, the proposed generalized estimator of mean has been studied using a new SRR model presented in this article and shown that the proposed estimator and its class of estimators are more efficient than existing estimators. It is also shown that gain in efficiency is more when the proposed SRR model is used. The efficiency of the proposed class of estimators over existing estimators using both models is also provided using real data and with a simulation study.