The effect of sales promotions of packaged dairy products on consumer purchasing decision and satisfaction


COŞKUNER S., TERZİOĞLU G.

in: Tu ketici Yazıları IV, Müberra Babaoğul, Arzu Şener, Esna Betül Buğday, Editor, TÜPADEM TÜKÇEV, Ankara, pp.196-216, 2014

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2014
  • Publisher: TÜPADEM TÜKÇEV
  • City: Ankara
  • Page Numbers: pp.196-216
  • Editors: Müberra Babaoğul, Arzu Şener, Esna Betül Buğday, Editor
  • Hacettepe University Affiliated: Yes