Gender Effect on Brand Credibility and Purchase Relation Does BC Vary Among Different Brands

Copy For Citation

BAŞGÖZE P., ÖZER L.

International Journal of Arts and Commerce, vol.1, no.5, pp.58-69, 2012 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 1 Issue: 5
• Publication Date: 2012
• Journal Name: International Journal of Arts and Commerce
• Page Numbers: pp.58-69
• Hacettepe University Affiliated: Yes