Gender Effect on Brand Credibility and Purchase Relation Does BC Vary Among Different Brands


BAŞGÖZE P. , ÖZER L.

International Journal of Arts and Commerce, vol.1, no.5, pp.58-69, 2012 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 1 Issue: 5
  • Publication Date: 2012
  • Title of Journal : International Journal of Arts and Commerce
  • Page Numbers: pp.58-69