4th International Conference of Education, Research and Innovation (ICERI), Madrid, İspanya, 14 - 16 Kasım 2011, ss.687
The advent of technology, reduction of playgrounds and parents` intensive working hours has led children watch television. Cartoons are known to be the most watched program while children watching television. The development and expansion of the cartoons industry resulted in cartoon characters to be well-known and accepted in the variety of society. In this context, the basic reason for this study is to determine the reasons of the Caillou, which followed by many children in recent times and well-known in various sectors in Turkey, is preferred by children.