The Impact of Turkish and Foreign Language Brand Name Usage on Perceived Quality and Willingness to Buy2

Özer L., Gültekin B., Aydin S.

SOSYOEKONOMI, vol.24, no.24, pp.131-142, 2015 (TRDizin)

  • Publication Type: Article / Article
  • Volume: 24 Issue: 24
  • Publication Date: 2015
  • Doi Number: 10.17233/se.84859
  • Journal Name: SOSYOEKONOMI
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.131-142
  • Hacettepe University Affiliated: Yes