Gender and Presentation in Advertisement in Turkey

Ozdemir M.

MILLI FOLKLOR, no.88, pp.101-111, 2010 (AHCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: Issue: 88
  • Publication Date: 2010
  • Journal Name: MILLI FOLKLOR
  • Journal Indexes: Arts and Humanities Citation Index (AHCI), Scopus, TR DİZİN (ULAKBİM)
  • Page Numbers: pp.101-111
  • Hacettepe University Affiliated: No


In this article, gender and presentations in advertisement in Turkey is examined. To achieve this goal, gender's definition consider and gender and media relations, the gender's dealing in advertisement were evaluated with the motion from advertisement in Turkey which is published in selected advertising samples between the years 2005-2009. Advertising and promotion are both an integral whole. Advertisement benefits from many factors to perform promotional activities. One of. the elements in beneficiary is gender, in other words, it is gender roles which are determined by society. Women, men and advertisement become an whole as a result of the benefits to institution of advertisement and presentation of women and men's sexuality on advertisement. Therefore, they have been used in the media sector in every way. As a result, advertisement and gender should be consider together, gender roles should be taken into consideration advertisement overly processed.