The Impact of Showcard Use on Selected Point-Rating Scales in Face-to-Face Surveys: Evidence from the European Social Survey

Saraç M., West B. T.

INTERNATIONAL JOURNAL OF PUBLIC OPINION RESEARCH, cilt.36, sa.4, ss.1-20, 2024 (SSCI)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 36 Sayı: 4
  • Basım Tarihi: 2024
  • Doi Numarası: 10.1093/ijpor/edae049
  • Dergi Adı: INTERNATIONAL JOURNAL OF PUBLIC OPINION RESEARCH
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, International Bibliography of Social Sciences, Periodicals Index Online, Business Source Elite, Business Source Premier, Communication & Mass Media Index, Communication Abstracts, Food Science & Technology Abstracts, Index Islamicus, PAIS International, Political Science Complete, Psycinfo, Public Affairs Index, Social services abstracts, Sociological abstracts, Worldwide Political Science Abstracts
  • Sayfa Sayıları: ss.1-20
  • Hacettepe Üniversitesi Adresli: Evet

Özet

Although quality aspects of survey data have been well-investigated in the methodological literature, little is known about the effects of showcard use on data quality. This study sought to examine the impact of the degree of showcard use on data quality, focusing on item-missing data and middle-point selection for a selected set of questions. The data come from the European Social Survey Round 9 (ESS9), which covers 29 European countries. Our findings suggest that showcards used in face-to-face surveys significantly reduce the presence of item-missing data and middle-point selection, even if only some of them are used during interviews. This study presents different strategies that may be employed for questionnaire design, interviewer training, and data collection.