The measurements of advertising billboards are important both in landscape of streets and for tax income. Municipalities pay great attention to the subject because these billboards are a source of income. However, the detection and measurement of a large number of advertising panels are not easy, and the precision concerning the size of the panel is crucial for accurate collection of revenue. In this project, the measurement and comparison of accuracy of the advertisement panels were carried out in an application area using digital photogrammetry and mobile Li-DAR (ML). All stages were performed with the geographical information system in a study site in the Balgat district in Ankara, Turkey. In the application stage, ML and digital close-range photogrammetry (DCRP) techniques were used individually to evaluate the metric measurements of the billboards and accuracy assessment was undertaken simultaneously. On completion of the study, it was concluded that the ML technique provides sufficient precision for the measurement of advertising panels, while the DCRP technique delivers more precise measurement accuracy.