Akademik Veri Yönetim Sistemi
32nd EBES CONFERENCE , İstanbul, Türkiye, 5 - 07 Ağustos 2020
This study aims to investigate the impact of the sense
of belonging and hospitality culture on the intention to participate in
ridesharing among American and Turkish consumers in a cross-cultural setting.
In this context, we collected data from 369 American consumers via MTurk
(Amazon Mechanical Turk) and 371 Turkish consumers through a face to face and
online survey methods. The data were analyzed using PLS-SEM (Partial Least
Square Structural Equation Modelling). Besides, the cross-cultural differences
were tested with MGA (Multi-Group Comparison) analysis. The findings suggested
that principles and propitiousness dimensions of hospitality culture affect the
intention to participate in ridesharing in both countries. On the other hand,
the leadership dimension does not have an impact on the intention to
participate in ridesharing for both countries. MGA results indicated that there
is not a significant difference among American and Turkish consumers in terms
of examined relationships. The study contributes to the sharing economy
literature by focusing on specific antecedents (i.e., sense of belonging and hospitality
culture) about which the current literature has very limited knowledge. The
cross-cultural comparison is another contribution to the literature.