Research Information System
ANADOLU UNIVERSITESI SANAT & TASARIM DERGISI-ANADOLU UNIVERSITY JOURNAL OF ART & DESIGN, vol.15, no.2, pp.1118-1147, 2025 (ESCI, TRDizin)
In this study, the aim is to examine the destination image of the Isbank Economic Independence Museum from the perspective of visitors. This study, conducted with the hypothesis that the museum's exhibition methods create a strong destination image in the perception of visitors, was designed as qualitative research and utilized the document analysis method. The sample of the research consists of visitors who shared photos of the museum on Google Maps. The collected data were analyzed using content analysis and semiotic methods. Within the scope of the study, photographs shared with different focuses on different floors of the building were analyzed and findings were obtained to determine how visitors interpreted the museum. As a result, it was observed that the & Idot;3cbank Economic Independence Museum created a strong destination image in the perception of visitors. The photographs shared by visitors show that the museum employs successful exhibition methods that effectively convey the past. While permanent exhibitions play an important role in this success, it was concluded that documentation and information sharing regarding temporary exhibitions should be increased. These findings strengthen the idea that the museum will positively affect visitor satisfaction and future