In the study, it was aimed to examine the effect of the designed generative multimedia learning environment on achievement, attitude and retention according to teacher candidates' learning styles. The one group pretest-posttest design was used in the study. 31 teacher candidates, who were studying in Hacettepe University, Faculty of Education, and Department of Chemistry Education during 2010 - 2011 academic year's fall term, were included in the study. Kolb Learning Styles' Inventory, Achievement Test about Chemical Bonds and Chemistry Attitude Scale were used in the study as a data collection tool. It was found as a result of the study that multimedia learning environment applications caused a statistically significant increase in achievement and attitude scores of the chemistry teacher candidates and retention of learning. However, any statistically significant difference was not observed in the teacher candidates' achievement, attitude and retention according to their learning styles.