Turkish television has seen the diversification of themes and genres in both fictional and factual programmes reflecting the expansion of the television market in the 2000s. As well as thematic television channels, various television shows on cooking and food are currently on air in Turkey. These cookery programmes not only introduce and re-invent' local recipes from different regions of Turkey but also promote particular lifestyles and consumption patterns for the audience. However, in the case of Turkey, cookery programmes draw comparisons between Islamic and secular lifestyles through combining religious tales with personal stories, local ingredients with global recipes and suggested housework strategies for producing tasteful food. This article examines Kitchen Love, a cookery programme presented by Emine Beder, one of the pioneers of culinary consumption as a form of popular culture. Both Emine Beder's public persona and her show frame food and cooking as part of an Islamic identity that negotiates Islamic values in relation to modern lifestyles and patterns of consumption.