FOREIGN LANGUAGE DEMAND OF TURKISH BUSINESS WORLD


Genc A.

HACETTEPE UNIVERSITESI EGITIM FAKULTESI DERGISI-HACETTEPE UNIVERSITY JOURNAL OF EDUCATION, no.42, pp.175-185, 2012 (Peer-Reviewed Journal) identifier identifier

  • Publication Type: Article / Article
  • Publication Date: 2012
  • Journal Name: HACETTEPE UNIVERSITESI EGITIM FAKULTESI DERGISI-HACETTEPE UNIVERSITY JOURNAL OF EDUCATION
  • Journal Indexes: Social Sciences Citation Index, Scopus, TR DİZİN (ULAKBİM)
  • Page Numbers: pp.175-185

Abstract

Increasing globalization of the business world makes it essential for the companies to communicate with their customers to market and sell services or commodities. For the global market, as well as increasing demand and developing product diversity, now it is a must to develop communication strategies. Accordingly, the expectations are increased from the applicants in terms of the foreign language skills. In recent years, companies can reach job seekers through internships and career days, but still business ads in newspapers and online job postings are as powerful as they've used to be and especially today web sites are very effective in staff recruiting. In this study, the job advertisements that were posted between 04.10.2010 and 13.10.2010 on web site "kariyer.net", the Human Resources site which has the largest candidate database in Turkey, were evaluated. Top 15 sectors and 200 jobs in each sector, a total of 3000 adverts were examined in terms of the foreign language demand. As a result of the analysis, it is concluded that some sectors search candidates who know other foreign languages besides English.