Preferences, Attitudes, and Behaviors of Health Services Consumers in Turkey


TENGİLİMOĞLU D., Dursun-Kilic T., GÜLEÇ D.

AMERICAN JOURNAL OF HEALTH BEHAVIOR, vol.36, no.2, pp.203-217, 2012 (Journal Indexed in SSCI) identifier identifier identifier

  • Publication Type: Article / Article
  • Volume: 36 Issue: 2
  • Publication Date: 2012
  • Doi Number: 10.5993/ajhb.36.2.6
  • Title of Journal : AMERICAN JOURNAL OF HEALTH BEHAVIOR
  • Page Numbers: pp.203-217

Abstract

Objective: To investigate preferences, attitudes, and behaviors of consumers in health care services. Methods: The study was conducted in the Turkish health care context. A total of 810 people who reside in the urban and rural residential areas of Ankara were surveyed. Results: The study results suggest that consumer attitudes toward health care services differ by the demographic and socio-cultural characteristics of consumers. Conclusions: Several managerial recommendations pertinent to the analysis of consumer behavior and the development of long-term relationships with consumers were made. Also, future research suggestions were provided.