THE CONSTRUCTION OF 'RICH' AND 'POOR' IN THE INTERFACE OF LINGUISTIC CODES AND SIGNS: A CRITICAL DISCOURSE ANALYSIS OF A TURKISH TELEVISION SERIES


KÖKPINAR KAYA E.

ISTANBUL JOURNAL OF SOCIOLOGICAL STUDIES-SOSYOLOJI KONFERANSLARI, ss.41-64, 2017 (ESCI İndekslerine Giren Dergi) identifier

  • Cilt numarası: Konu: 56
  • Basım Tarihi: 2017
  • Doi Numarası: 10.18368/iusoskon.328521
  • Dergi Adı: ISTANBUL JOURNAL OF SOCIOLOGICAL STUDIES-SOSYOLOJI KONFERANSLARI
  • Sayfa Sayıları: ss.41-64

Özet

Through critical discourse analysis of the Turkish television program Adini Feriha Koydum, this study focuses fundamentally on signs of "rich" and "poor" in the series. In addition, with the help of media practices, discourse, and social cognition, the study explains construction of social class opening to society and individuals. Besides that, the research examines how signs, and linguistic codes that constitute these signs, construct the concepts of "rich" and "poor," and it evaluates how discourses existing through these signs and constructed discourses of class discrimination create mental models. Within this framework, the research depends on Critical Discourse Analysis principles and approaches along with simulations proposed by Baudrillard. The study demonstrates that "rich" and "poor" mental models are constructed through signs like car, mobile phone, household goods, and clothing. From a critical viewpoint, the study further discusses how television screens absorb daily lives through their created simulations and how they shape viewers' minds by realizing fiction and fictional mental models enacted by series characters. In sum, the study proposes that the television series constructs a discourse of class and inequality by distinguishing between "rich" and "poor."