A New Perspective in Marketing: Entertainment Marketing

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Buğday E. B., Lembet Z.

International Journal of Innovative Research and Development, vol.5, no.6, pp.338-342, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Review
• Volume: 5 Issue: 6
• Publication Date: 2016
• Journal Name: International Journal of Innovative Research and Development
• Page Numbers: pp.338-342
• Hacettepe University Affiliated: Yes