Predicting job pursuit from organizational image perceptions of university students

Erçetin Ş. Ş., Büyükgöze H.

Ahi Evran Üniversitesi Kırşehir Eğitim Fakültesi Dergisi, vol.18, no.1, pp.61-77, 2017 (Peer-Reviewed Journal)


The aim of the present study is to investigate the relationship between organizational image and intention-to-apply among university students. The participants were junior n = 127, 54,7% and senior year students n = 105, 45,3% attending a state university in Turkey. To measure the organizational image perceptions of the university students, ‘Corporate Image Scale’ of Lemmink, Schuijf and Streukens 2003 was used. The intention-to-apply of participants was determined by ‘Job Pursuit Instrument’ of AimanSmith, Bauer and Cable 2001 . The reliability of the scales used in the current study was investigated by Cronbach’s alpha internal consistency values, and the construct validity of them was tested by confirmatory factor analysis conducted by AMOS. Findings showed that there is a positive and moderate level of relationship between organizational image perceptions and intention to apply among university students r = .60 , and participants’ organizational image perceptions explain 36 % of the variance in their intention to apply. The results pointed out that organizational image perceptions of university students is a statistically significant predictor of their intention to apply. Results are discussed further concerning the related literature.