After putting forward the health, social, environmental, economic and other consequences of tobacco use, beginning with developed countries over the last half a century, a number of studies to control tobacco use have been initiated. For this purpose, intervention techniques for tobacco-dependent individuals are being successfully used. However, tobacco control studies should not be just for those people using tobacco. Therefore, apart from the individual approaches enabling people to quit smoking, some social studies should be performed as well. Some of these studies may include the use of medical methods, while others will necessitate legal regulations. With regard to the introduction and implementation of individual and social programs and regulations, social marketing methods should be taken into consideration. In this review, together with information given on individual implementation in the form of the diagnosis and treatment of tobacco dependence to decrease the use of tobacco and legal regulations at the societal level, information about the place and importance of social marketing approaches in this subject is provided.