Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey


Gültekin B. , Erdem S.

Emerald Ink Publishing, London, 2021

  • Publication Type: Book / Research Book
  • Publication Date: 2021
  • Publisher: Emerald Ink Publishing
  • City: London

Abstract

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Omni-Channel Strategy in the Framework of the Search Engines

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey

ISBN978-1-80043-389-2eISBN978-1-80043-388-5

Publication date: 26 November 2020 Reprints & Permissions

Abstract

This study explores the importance of application search engine (ASE) technology in the omni-channel strategy. For this purpose, this chapter firstly explains the concepts of the omni-channel and the search engines and the importance of them. Then, omni-channel in the framework of ASEs is discussed. Finally, recommendations for further researches are presented.