THE EFFECT OF UTILITARIAN AND HEDONIC SHOPPING VALUES ONCONSUMERS’ PERCEIVED BENEFITS AND RISKS IN ONLINE SHOPPING


Şener A., Ateşoğlu L., Coşkun A.

Akademik Araştırmalar ve Çalışmalar Dergisi, vol.10, no.8, pp.12-28, 2018 (Peer-Reviewed Journal)