THE EFFECT OF UTILITARIAN AND HEDONIC SHOPPING VALUES ONCONSUMERS’ PERCEIVED BENEFITS AND RISKS IN ONLINE SHOPPING

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Şener A., Ateşoğlu L., Coşkun A.

Akademik Araştırmalar ve Çalışmalar Dergisi, vol.10, no.8, pp.12-28, 2018 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 10 Issue: 8
• Publication Date: 2018
• Doi Number: 10.14783/maruoneri.812174
• Journal Name: Akademik Araştırmalar ve Çalışmalar Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.12-28
• Hacettepe University Affiliated: Yes