Advertising effectiveness on financial performance of banking sector: Turkey case
INTERNATIONAL JOURNAL OF BANK MARKETING, vol.35, no.4, pp.649-661, 2017 (SSCI, Scopus)
- Publication Type: Article / Article
- Volume: 35 Issue: 4
- Publication Date: 2017
- Doi Number: 10.1108/ijbm-03-2016-0036
- Journal Name: INTERNATIONAL JOURNAL OF BANK MARKETING
- Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
- Page Numbers: pp.649-661
- Hacettepe University Affiliated: Yes
Abstract
Purpose - The purpose of this paper is to analyze the association between banks' advertising expenses and accounting measures of income and profitability for banking sector.