Advertising effectiveness on financial performance of banking sector: Turkey case
INTERNATIONAL JOURNAL OF BANK MARKETING, cilt.35, sa.4, ss.649-661, 2017 (SSCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 35 Sayı: 4
- Basım Tarihi: 2017
- Doi Numarası: 10.1108/ijbm-03-2016-0036
- Dergi Adı: INTERNATIONAL JOURNAL OF BANK MARKETING
- Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
- Sayfa Sayıları: ss.649-661
- Hacettepe Üniversitesi Adresli: Evet
Özet
Purpose - The purpose of this paper is to analyze the association between banks' advertising expenses and accounting measures of income and profitability for banking sector.