Marketing Strategies For Creating And Capturing Values: A Case Study Of Real Madrid Football Club

ALTUN EKİNCİ M., KOCA ARITAN C., KOÇAK M. S.

Spor Bilimleri Dergisi, vol.33, no.3, pp.163-179, 2022 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 33 Issue: 3
  • Publication Date: 2022
  • Doi Number: 10.17644/sbd.1116368
  • Journal Name: Spor Bilimleri Dergisi
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.163-179
  • Hacettepe University Affiliated: Yes