Room temperature ferromagnetism is observed in undoped TiO2 films deposited on Si substrates using pulsed laser deposition (PLD). The ferromagnetic properties of the samples depend on the oxygen partial pressure during the PLD synthesis. The appearance of higher binding energy component (HBEC) in the oxygen Is core peak from X-ray photoelectron spectroscopy (XPS) suggests the presence of oxygen vacancies in these samples. The amount of oxygen during the synthesis determines the vacancy concentration in the samples which is directly related to the magnetic behavior of the samples. The magnetic moment decreases with oxygen vacancy concentration in the samples. Valence band measurements were performed to study the electronic structure of both stoichiometric and reduced TiO2. The analyses show the presence of Ti 3d band near the Fermi level in reduced TiO2 samples. These bands are otherwise empty in stoichiometric TiO2 and reside in the conduction band which makes them unobservable by XPS. The existence of this Ti 3d band near the Fermi level can possibly lead to Stoner splitting of the band. (c) 2007 Elsevier Ltd. All rights reserved.