In recent years a variegated form of globalization has been crystallising in Eurasia, dragging countries of the region into the path of Chinese and Russian models of capitalist development. Conventional accounts of globalization hinder the conceptualization of these variegated forms by associating the phenomenon with a homogenization process. This study, through the concepts of generative mechanisms and unevenness, develops a theoretical framework for alternative forms of globalization. In this contextualization, globalization is constantly being shaped by social agents and operates in an uneven world structure, generating geographical variations. With its new political-economic strategy, Turkey is a remarkable testing ground for analysing the impact of a variegated form of globalization in the Eurasia region. By scrutinizing the noteworthy case of Turkey’s Chinese model, this article reveals the peculiarities of the Eurasian form of internationalization that is becoming more influential on the domestic social structures of the countries in the region.