Copy For Citation
ÖZKAN TEKTAŞ Ö., ERYİĞİT C., BAŞGÖZE P., GÜLTEKİN B.
in: Türkiyede Pazarlama Biliminin Akademik Tarihi (1955-2015)., Babacan, Muazzez, Editor, Beta, İstanbul, pp.275-296, 2016
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Publication Type:
Book Chapter / Chapter Vocational Book
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Publication Date:
2016
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Publisher:
Beta
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City:
İstanbul
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Page Numbers:
pp.275-296
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Editors:
Babacan, Muazzez, Editor
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Hacettepe University Affiliated:
Yes