Ulusal Pazarlama Kongrelerinde Sunulan Bildirilerin Analizi.


ÖZKAN TEKTAŞ Ö., ERYİĞİT C., BAŞGÖZE P., GÜLTEKİN B.

in: Türkiyede Pazarlama Biliminin Akademik Tarihi (1955-2015)., Babacan, Muazzez, Editor, Beta, İstanbul, pp.275-296, 2016

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2016
  • Publisher: Beta
  • City: İstanbul
  • Page Numbers: pp.275-296
  • Editors: Babacan, Muazzez, Editor
  • Hacettepe University Affiliated: Yes