Ulusal Pazarlama Kongrelerinde Sunulan Bildirilerin Analizi.

---

ÖZKAN TEKTAŞ Ö., ERYİĞİT C., BAŞGÖZE P., GÜLTEKİN B.

in: Türkiyede Pazarlama Biliminin Akademik Tarihi (1955-2015)., Babacan, Muazzez, Editor, Beta, İstanbul, pp.275-296, 2016

• Publication Type: Book Chapter / Chapter Vocational Book
• Publication Date: 2016
• Publisher: Beta
• City: İstanbul
• Page Numbers: pp.275-296
• Editors: Babacan, Muazzez, Editor
• Hacettepe University Affiliated: Yes