The effect of store image on consumers store brand purchase frequency and perceived quality of store brands the Turkish case

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GÜLTEKİN B., ÖZER L.

7th International Congress Marketing Trends, 17 - 19 Ocak 2008, (Tam Metin Bildiri)

• Yayın Türü: Bildiri / Tam Metin Bildiri
• Hacettepe Üniversitesi Adresli: Evet