Hedonic and Utilitarian Shopping Values: Consumer’s Perceived Benefits and Risks of Online Shopping

Şener A., Akbulut L., Coşkuner A.

ICBTS International Social Sciences Humanities and Education Research Conference, Berlin, Germany, 20 - 22 October 2016, pp.290

  • Publication Type: Conference Paper / Summary Text
  • City: Berlin
  • Country: Germany
  • Page Numbers: pp.290
  • Hacettepe University Affiliated: Yes