The Effects of eWOM Quality and Credibility on the Relation Between Website Quality and Attitude Toward eWOM nad Brand

YILMAZEL S. E., ÖZER L.

6th International Conference on Trends in Social Sciences and Humanities (TSSH 2016, 27 - 28 Aralık 2016

  • Yayın Türü: Bildiri / Özet Bildiri
  • Hacettepe Üniversitesi Adresli: Evet