The Effects of eWOM Quality and Credibility on the Relation Between Website Quality and Attitude Toward eWOM nad Brand

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YILMAZEL S. E., ÖZER L.

6th International Conference on Trends in Social Sciences and Humanities (TSSH 2016, 27 - 28 December 2016, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• Hacettepe University Affiliated: Yes