The Effects of eWOM Quality and Credibility on the Relation Between Website Quality and Attitude Toward eWOM nad Brand


YILMAZEL S. E., ÖZER L.

6th International Conference on Trends in Social Sciences and Humanities (TSSH 2016, 27 - 28 December 2016

  • Publication Type: Conference Paper / Summary Text
  • Hacettepe University Affiliated: Yes