INFLUENCE OF THE LOVE OF MONEY AND MORALITY ON INTENTION TO PURCHASE COUNTERFEIT APPAREL

GÜLTEKİN B.

SOCIAL BEHAVIOR AND PERSONALITY, cilt.46, sa.9, ss.1421-1436, 2018 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 46 Sayı: 9
  • Basım Tarihi: 2018
  • Doi Numarası: 10.2224/sbp.7368
  • Dergi Adı: SOCIAL BEHAVIOR AND PERSONALITY
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.1421-1436
  • Anahtar Kelimeler: love of money, moral judgment, counterfeit apparel, counterfeit purchase intention, consumer ethics, purchasing intention, consumer behavior, ETHICAL DECISION-MAKING, MONETARY INTELLIGENCE-LOVE, UNETHICAL BEHAVIOR, FACE CONSCIOUSNESS, EMPIRICAL-RESEARCH, PAY SATISFACTION, FASHION, MATERIALISM, CONSUMERS, ATTITUDES
  • Hacettepe Üniversitesi Adresli: Evet

Özet

I examined the influence of dimensions of the love of money (rich, importance, achievement, budget) and moral judgment toward counterfeit product purchase, on consumers' intention to purchase counterfeit apparel. Data were collected from 185 participants in Ankara, Turkey, who had purchased counterfeit apparel. Results showed that the achievement and budget dimensions of the love of money positively influenced counterfeit purchase intention and, as predicted, moral judgment toward counterfeit product purchase negatively affected the intention to purchase counterfeit apparel. In contrast, the influence of the rich and importance dimensions of the love of money on counterfeit purchase intention was nonsignificant. My aim was that the practical outcome of this study would be to reduce consumer demand for counterfeit products through achieving an increase of awareness of morality, which reduces counterfeit purchase intention.