How to run the show? The differential effects of negative campaigning

Toros E.

TURKISH STUDIES, cilt.18, sa.2, ss.297-312, 2017 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 18 Sayı: 2
  • Basım Tarihi: 2017
  • Doi Numarası: 10.1080/14683849.2016.1259575
  • Dergi Adı: TURKISH STUDIES
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.297-312
  • Anahtar Kelimeler: Turkey, political trust, experiment, negative campaigning, ELECTIONS, DEMOBILIZE, CANDIDATE, COVERAGE, POLITICS, TURNOUT, IMPACT, ADS
  • Hacettepe Üniversitesi Adresli: Hayır

Özet

Although the academic literature on negative campaigning is growing, more research is needed to contribute to the theoretical and empirical knowledge on the phenomenon. Accordingly, this article examines the impact of negative political messages on political trust in Turkey. The findings indicate that although exposure to negativity alters the trust level of the citizens, this impact is not uniform and dependent on party identifications.