A conceptual model for public relations in museums


GÜREL E., KAVAK B.

EUROPEAN JOURNAL OF MARKETING, vol.44, pp.42-65, 2010 (Journal Indexed in SSCI) identifier identifier

  • Publication Type: Article / Editorial Material
  • Volume: 44
  • Publication Date: 2010
  • Doi Number: 10.1108/03090561011008600
  • Title of Journal : EUROPEAN JOURNAL OF MARKETING
  • Page Numbers: pp.42-65

Abstract

Purpose - This paper aims to present a conceptual model for public relations specific to museums