Akademik Veri Yönetim Sistemi
7th International Strategic Management Conference, Paris, Fransa, 30 Haziran - 02 Temmuz 2011, cilt.24
Seeking an answer for the questions such as when determining strategy, are the business managers only acting from the concern of being long dated, returning profit over the average and determining a position as regards the competitors in any cases or do they have any responsibility concerns like social responsibility or ethical responsibility? Since the primary objective of the business is to return profit and to continue its existence, then are the managers acting only with economic concerns and profit motive or do the variables like social sensitivity, voluntary sensitivity that have an impact upon its decisions have any effect for the realization of the aforesaid objectives of the managers? Are the sensitivity factors like social responsibility, social sensitivity, ethical and voluntary responsibility of the business managers necessary in terms of the continuation of the business' existence and considering as being possessed and highly regarded within the framework of the activities? Constitute the primary objective of this research.