The effect of store image dimensions on the perceived quality of store brands | AVESİS

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The effect of store image dimensions on the perceived quality of store brands

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GÜLTEKİN B., CHUMPITAZ R., KAVAK B., ÖZER L., SWAEN V.

35th EMAC Conference, Atina, Greece, 23 - 26 May 2006

Publication Type: Conference Paper
City: Atina
Country: Greece
Hacettepe University Affiliated: Yes