Understanding Cause Related Marketing From Consumers Perspective Exploring The Role Of Skepticism Ethical Beliefs And Brand Attitude


YILMAZEL S. E., FATİH Ç., ÖZER L.

28th Eurepean Business Ethics Network Annual Conference, Turkey, 26 - 28 June 2015

  • Publication Type: Conference Paper / Summary Text
  • Country: Turkey
  • Hacettepe University Affiliated: Yes