Understanding Cause Related Marketing From Consumers Perspective Exploring The Role Of Skepticism Ethical Beliefs And Brand Attitude | AVESİS

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Understanding Cause Related Marketing From Consumers Perspective Exploring The Role Of Skepticism Ethical Beliefs And Brand Attitude

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YILMAZEL S. E., FATİH Ç., ÖZER L.

28th Eurepean Business Ethics Network Annual Conference, Turkey, 26 - 28 June 2015, (Summary Text)

Publication Type: Conference Paper / Summary Text
Country: Turkey
Hacettepe University Affiliated: Yes